News and Announcements

Now that we have (haven’t we?) finally buried the myth behind custom web design vs template customization by showing you how every web designer custom or not uses some form of template regardless and that the only real difference is in the tremendous amount of money you’ll pay to have a site custom made, may be we can now move on to search engine optimization and show you how to generate some real traffic over to them pages; after all aesthetics have no real relevance in search.

In this post Dyfed Lloyd Evan gives you some real insight on tuning-up your site’s PR and explains in layman’s terms how all that works and shows you lots of other helpful hints on how to publicize your site.

For the moment, at least, it seems that Google has won the ’search engine wars’. The search behemoth now has over 78% of the search engine market cornered. This means that 78% of all searches performed on the internet are done via Google.

At the heart of Google’s strategy to delivering search results is an algorithm called ‘Page Rank‘. This is named after Larry Page, Google’s co-founder and is an attempt at measuring the popularity of a web page based, primarily, on the number and quality of links coming into a site. It is this algorithm that, ultimately, determines your site’s rankings within Google’s search results.

How Does Google Work? Over the years many website owners have tried to claim (some even doing so in court) that Google’s algorithm was somehow ‘unfairly’ keeping them from the top of the search engine results. The truth is that Google, as a private company, is not beholden to the millions of website owners who all want their sites to rank well in the search engines. Rather, Google is beholden to its stock-holders and needs to be seen as delivering value to them.

Google needs to earn profits and the company does this by selling advertising. The company has determined that the best way to deliver value for its advertisers is to have the best and most relevant websites be the ones that are easiest to find on the web. Thus Google’s revenues from advertising are tied to Google’s website ranking systems.

What’s Google’s Real relevance in Search? The question of Google’s real relevance in terms of how much search and other traffic comes to a webstie has been a vexed one. I asked this question of a number of my colleagues. We all have large websites in different domains and we pooled our information for the first 6 months of 2008 to arrive at the following figures…

Total search traffic 54.8% of which:
53.7% Google Search Traffic
40.2% Other main search engines (Yahoo!, MSN, Ask, Windows Live etc)
6.1% Other search engines (the tiny ones)

The remaining 45.2% of our traffic all came from link sources: articles, blogs, recommendations, forum posts and links from people referring our websites.

So, only just over half the web traffic comes from the search engines and almost half comes from other links! However, the good news is that the way to garner more search engine traffic and more general ‘link referral’ traffic is one and the same!

How to Rank Well As was mentioned above, Google’s ranking system works with both the number and quality of in-bound links. One of the best ways of getting these links is to write and submit articles. Many article directories have excellent page rank and lots of site visitors. This means that submitting articles and including your URLs in them are a great way of gaining more links to your site. But they’re also a wonderful, direct, way of getting traffic to your site (remember the traffic figures above).

There are, however, a few key SEO considerations to take into account when writing your articles.

Article Links and SEO One big advantage of writing articles is that you can define your own ‘anchor text‘. This is the text in the link that defines what the person looking at the link sees. It also gives the search engine spider following the link an indication of what the page it’s navigating to is all about. This is why you should never, ever, put something like ‘click here’ in your links!

You link text should be related to the subject of the page you’re linking to, as this makes it more relevant to the search engines. Now, if at all possible the text of your links should also match the key words you are targeting on your web pages as these give the keywords more relevance and will improve your rankings for them.

Also, the more competitive the keyword you are targeting the more work you will have to put into ranking for that term. Indeed, if you are just starting and a keyword is very competitive (’computer’, for example) then you may never, realistically, be able to rank for it. But if you target a keyword like ‘extreme computer construction’ you are far more likely to be ranked for that term. Be clever and don’t try and bite off more than you can chew.

Indeed, the more competitive the keyword you are targeting the more work you will have to put into ranking for that keyword. In this case it may well take you many weeks before you will notice any effects from your article writing efforts.

But for less competitive keywords you may notice a jump of several tens of positions in your rankings with as few as 3 articles. In this case, you get out what you are willing to put in.

One thing to note is that Google takes not of all the link text that comes through to your page. If you have more than 60% of the links with exactly the same text this marks-up a red flag an your rankings may well drop. As a result you should vary the link text and you also need to alter the text surrounding the links.

Given enough time and commitment you can use article marketing to elevate any single web page on your website into multiple top spots in Google’s SERP rankings. However, this does mean that you need to write and publish articles on a daily basis. Few people have that level of commitment to their websites.

About the Author
Dyfed Lloyd Evans runs the Celtnet Articles Directory where you can freely submit high quality articles. If you really want high quality back-links to your sight then you need to check out his free eCourse on How to Maximize your Web Traffic.

Share This

Getting to the top of the search engines has never been easy and the bad news is that it has gotten even harder, especially if you are trying to peak Mt. Google

Recently, with respect to information quality, Google raised the bar even higher with another algorithm tweak that effectively reshuffled (and in some cases evaporated) page rank across thousands of web pages.

Thus if your website’s PR (or that of its inner pages) recently stole quietly away in the middle of the night with nary a goodbye take consolation in the knowledge that you are not alone; this calamity has befallen countless others.

The latest Google algorithm tweak/update has been pretty widespread and non-discriminatory in nature, targeting both new sites and well established veteran sites too.

In the good ole days it used to be that a gray page-rank bar was indicative of a website/web page that had been banned from the Google index but that seems to no longer be the case. Lately it would appear that being grayed-out merely reflects a webpage/website that is under probation (of course in certain cases a gray PR band could actually reflect a banned website/web page).

So what does this all really mean?

Google Web Paradise

Understanding Google’s goals and objectives is fundamental to search-engine optimizing your website effectively and correctly within their guidelines. The first thing you need to appreciate is that online search is a business. Google is Top Dog in the search engine business for two very simple reasons:

1. Google returns the most accurate results for any given search query.

2. Of all the search engines, Google has the fastest retrieval rate for almost all queries.

Being number one for both the above listed parameters obviously has major advantages; it ensures that more people flock to use your search engine and, as has been proven time and time again, where the crowds gather the advertisers hover not far behind.

Advertisers want to get the best bang for their buck so they will naturally tend to spend their dollars where they can get the greatest percentage of targeted and relevant eyeballs; which means advertising on the major search engines (of which surprise, surprise) Google is the leader!

Google’s domination of online search is a tangential derivation of the saying “The Richer Get Richer,” because as Google gets better and leaves the other search engines floundering in their dust, more and more people (and advertisers) will naturally tend to gravitate to them!

The New SEO Horizon

The first thing that should be understood is that the debate about the existence of the Google Sandbox has been laid to rest once and for all. It exists and has become even more expansive as well as having gotten more rigid!

As of January 2005, Google had over 100,000 servers with which to store data in its cache index. The cache index is where Google stores a copy of every page that the googlebot crawls on the internet.

Those web pages that eventually make it into the Google Primary Index (the index that displays the resulting listings in response to a query) are the pages that have been evaluated as most relevant and qualified for that particular query.

Web pages or websites that Google evaluates to be comprised of largely duplicate material that is already in its index are relegated to the supplemental index (the backburner). The supplemental index contains web pages and/or websites that Google considers, for all intents and purposes, to be irrelevant.

In other words you do not want your website to end up in the supplemental index because nobody will ever get to see it!

In 2006 Google suffered a very major server-overload crisis. Since then they have acquired several more servers, but this new algorithm tweak/update tends to suggest that they are leaning much more towards the principle of efficiency-and-quality versus volume-and-quantity.

In essence it appears that Google is adopting an approach geared towards maximizing efficiency of storage and organization of data. This by its very nature means restricting the amount of content that gets crawled, cached and eventually indexed (i.e., saves server space) as opposed to trying to accommodate every single piece of data that is drifting across the internet.

This certainly may go some distance explaining the zeal and passion with which they executed operation “gray band” that affected thousands of websites and web pages.

Recovering From Being G-Slapped

If your website/web pages have recently been demoted (loss of page rank) or now shamefully display a grayed-out PR bar where once a shimmering green existed, then your website has indeed been Google slapped!

So where do you go from there?

There’s a saying that states “understanding the nature of the beast is the first step in divining its true intent” (which is just a fancy way of saying: if you know what makes something tick then you’ll be better able to predict its future actions.”

Keeping that in mind, it is possible to deduce the following aspects from the May 2007 Google update:

1. A gray PR band will be the norm for all new websites and web pages; in other words think “probation period.” The length of time the PR bar remains grayed-out for any particular website/web page is dependent upon a number of factors which include:

a) How unique the content on a web page is. Pages that boast highly original and unique content will tend to be released from the gray zone quicker.

b) A web page that has a lot of unique traffic will have a shorter probation period (note that the origin of that traffic is something the search engines factor in to rule out sneaky play by individuals attempting to game the search engines).

c) Links! Links! Links! Yes, when it comes to SEO it is impossible to ignore the link factor. A page that “naturally” acquires a good number of topically related links will experience a shorter probation period.

d) Greater link activity will increase the importance of the destination page whereby such a web page will tend to attain higher PR quicker. This makes sense because a hyperactive links denotes popularity (websites that are popular are so because people find them useful).

e) The amount of time people spend on your site is also an important parameter that the search engines take into account. People tend to spend more time on websites that they find useful and the search engines can determine that fact through the use of sophisticated tracking scripts.

Bottom line: It is becoming increasingly difficult to game the search engines (the use of blackhat techniques) as their algorithms get smarter and more sophisticated.

The May 2007 Google update amply illustrates that Google is aggressively gunning for its vision of Web Paradise which by necessity means smacking down hard on websites that offer little useful function to that vision!

Simply put, if you wish your website to advance up the SERPs you need to make it user oriented. Visitor use and appreciation of a website appears to be the single strongest factor in determining that website’s eventual position on the SERPs in Google’s brave new Web Paradise!

Internet Marketing Online

About the Author

Ba Kiwanuka is the webmaster of http://www.internetbusinessmart.com

Share This

Think of your Homepage as the front door of your brick and mortar store. When customers land on your front door you want to entice them to enter and look at all the wonderful merchandise you have on display. Your Homepage ought to accomplish the same result. It should display a presence and if you’re considering using Flash animation or even video, make sure it’s appropriate for your message.

If you’re starting your online business from scratch or if you’re interested in improving your online business, it’s important that your site be well designed. You can hire a designer to obtain that perfect website design. Another option you should consider is website templates. You can choose from a large selection of template designs for whatever fits your business category. Website templates can be the answer for a tight budget.

In today’s competitive internet world you need a well designed website. A good design creates attention that delivers clients. The typical web surfer will evaluate your site in approximately five to eight seconds. That’s why it’s important to give an immediate positive first impression, because the next website is only a click away.

Whether you’re selling digital products or you’re providing merchandise that is shipped direct to your customer’s door, it’s vital that your website flows. Website templates provide a ready made framework that can be customized to fit your needs.

A well designed Website Template is often a great solution, if you’re on a budget. Ask yourself, are you among the many that will know it when you see it, but have trouble visualizing it from scratch? A website template gives your online business a foundation to build upon. After you have found the perfect design, consider customizing your template to fit your business strategy. In order to start the process of customization, you will need some software. If you don’t already have website design software here’s a list of what you’ll need.

WinZip 9+ (Windows); Stuffit Expander 10+ (Mac); Adobe Photoshop CS+; Adobe Dreamweaver (or Microsoft Frontpage 2003, or Microsoft Expression Web); Adobe Flash 8;

Although a great looking website design is an important element, you also will need to consider a back-end support system. In deciding what system to select, consider how you will track Accounting, Customer Relationship Management and Document management. Be sure to give careful consideration to the functionality you will need for your business. Doing your research and making the right selection on a back end system will help you to achieve your business goals.

Whether you’re choosing a website template, or having a professional design the perfect site, make sure you are paying attention to what is best for your customers. Your website design ought to give you a strong web presence.

Make sure updating and revising is part of your website strategy. Your website should be updated regularly depending upon upcoming changes or event. Take advantage of new technology. It can help you to beat your competition and establish your name.

About the Author

Steven Keltsch is an Internet Consultant offering Search Engine Optimization and a member of The Society of Industry Leaders of Standard & Poor’s, Vista Research Inc. For more information go to http://www.templateartist.net

Share This

We have all heard of pay-per-click (PPC) and have seen it rise to become the primary form of online advertising in the space of only a few years. Most webmasters carry PPC ads on their sites these days, be it Google or any of the other PPC providers such as Yahoo or Miva. But how many people have heard of pay-per-play (PPP) and will it work?

As the name suggests, rather than getting paid for each ad-click, webmasters will get paid for each ad-play. A play consists of a five second ad each time a page is loaded that has the PPP code installed. It is a sound based ad that will be based around brand advertising rather than trying to sell a particular product. If the user stays on the page they will not continue to get ads, it is the just the single five second ad, unless they refresh the page.

The million dollar question though is, will PPP work? Sound can be really irritating for website visitors, especially when they are not expecting it. This in itself might deter some webmasters as it might scare their visitors away. On the other hand, it is only a five second ad and if enough websites adopt it, maybe it will become the norm and people will just get used to it.

As a webmaster myself I can see an immediate opportunity to make some quick cash from PPP via traffic exchanges and in particular, auto traffic exchanges. Most traffic exchanges require a page view for between twenty and thirty seconds and we all know most surfers are simply trying to build up their surfing credits. If I put the code on a page explaining what PPP is, surfers will get an ad alongside an explanation and on an auto traffic exchange that page could easily get hundreds of views per day. Each time an ad plays, I am earning a commission. And there are plenty of traffic exchanges that allow sound, so I can’t imagine this will do anything but earn me some bucks.

However, I will still need to be convinced of the risk/reward of putting the PPP code on all my website pages. I’d be really interested to see what other webmasters think about the risk/reward of PPP ads. The risk as I see it is that my visitors will be scared off. The reward is a commission for each ad played. While I intend to take the opportunity of earning some money from the traffic exchange concept, I am not yet ready to dive on in and put the code all over my site.

And what about the advertisers?

Most advertisers looking to promote a brand will be fairly large corporate type advertisers. They will only be attracted by PPP if it is widely adopted by webmasters. They are unlikely to experience the benefit if their ads are primarily being played in traffic exchange type environments. Corporate advertisers will want mainstream coverage. But they will only get mainstream coverage if webmasters are prepared to adopt the concept for the majority of their sites.

We seem to have reached a classic catch 22 scenario.

So are there any other considerations? The website that is currently signing up webmasters for the PPP launch on 1st February 2008 has an Alexa rating of 25000 but a Google page rank of 0. That means some serious marketing is going on behind this program. The website hasn’t been around for very long as borne out by their page rank but already they have enough traffic to put them in the top 25000 websites on the internet. Sure, a three tier affiliate program will help but nonetheless, there must be some serious money behind them. Further, they claim to be backed by a major search engine, as yet unnamed.

In short, I am yet to be convinced by PPP and whether it will work over the longer term. However, on the basis that it might work, I’d like to be a part of it. I’d also love to hear the views of other webmasters.

About the Author

Simon is the webmaster of the netSuccess Directory and a pay-per-play affiliate

Share This

This article highlights the top ten reasons to try the Internet Audios Ads affiliate program by Pay per Play.

#10. Internet audio ads give you the ability to sell advertising. They are backed by one of the major search engines and intend to put money usually paid by big corporations to television and radio networks into the pockets of it’s internet audio advertising affiliate members. They have affiliate programs on both sides of the program.

#9. Internet audio ads already have a large pool of corporate and mom and pop shop advertisers.

With current advertisers on board they have the ability to serve 7 …#34; 10 million ads per day, 7 days a week. They have the infrastructure to serve up to 9000 paid ads per second. That’s 3 quarters of 1 BILLION per day!

#8. Internet audio ads do not requires management on your part. There are no banners to maintain. No banners to upload. No ads to link and no information to enter into databases and/or rotator scripts.

#7. Internet audio ads is risk free. There is no signup fee. There is nothing to buy. All you need is a website, a blog, or even just a myspace page. You can play internet audio ads on any page that you are able to insert the javascript code that they give you.

#6. Internet audio ads take up zero space on your website. All that is required is for you to ad a few lines of javascript to any page on which you would like to play. Ads on a page can look ugly and take up lots of space. With internet audio ads you can make money from ads that don’t clutter your site.

#5. Internet audio ads are contextual and geographically placed. These ads will match the content of your site whenever possible. They will also play ads that are relevant to your location, helping to support vendors right in your neighborhood.

#4. Internet audio ads has a generous payment structure. You get paid for ads that are played on your site. You get paid for ads played on any site your refer. You get paid on any ads played on sites your referrals refer. The payment structure goes three levels deep. This means you can make money without even having ads on your site!

#3. Internet audio ads do not require any user action to make money from them. Ads will be played to any visitor that has javascript and flash enabled. They do not need to click on ads that take up space on your site. This is why they say you get paid per page load.

#2. Internet audio ads do not steer visitors away from your site. This form of advertising is passive, and so is the income that comes with it. Just think, you can get paid for ads people don’t have to click, that don’t take up room on your site, and that doesn’t steer visitors to another site. What else could you ask for?

#1. Internet audio ads is an all new program presently moving through testing phase. Become a core member today! Soon the ability to sign additional people up will only belong to the core group of members that get in before the deadline. Sign up now and you will be able to take advantage of the referral program forever, forever growing your down line and paychecks.

About the Author:
J. V

Share This

What are Customer Discussions?
Customers Discussions connect you with other customers to share your questions, insights, and views about website templates available on Foamers.net. Read what others are saying about your favorite template, get knowledgeable answers, swap comments and be a Web Design Hero in our easy-to-use group discussions. You can also let us know what you think of the Customers Discussions feature by contacting Foamers’s Customers Discussions team directly. (This is for comments to the Discussions team only. For help with your customization order, see the How to order template customizations page. For other issues, or to contact Customer Service, visit our support page. And, of course, to ask the community of other customers a template-related question, start a discussion directly in Customers Discussions.)

Who can participate in discussions?
Customers! Any one who has already purchased or may be interested in purchasing a template from Foamers.net for the purpose of developing an online presence and is in good standing in the Foamers community can reply to an existing discussion or start a new one. And, likewise all visitors to Foamers.net can read any current discussion.

What should I post?
Please share thoughts that you think will add to the discussion and help other customers interested in the template, or start a conversation to learn from other customer’s experiences. For example:

* Ask questions about a product (”I like this templates but the colors are too bright for me. How can I recolor the site?” ” How do I edit a Dynamic Flash Template?”)
* Contribute product comparisons (”If you feel comfortable around XML I really recommend XML Flash Sites Templates over the more advanced reference Flash sites if you’re just getting started.”)
* Look for guidance from other customers who have made similar purchases (”I love my new ‘Flash 8′ template, but want to add another menu item.” “Did anyone else have trouble setting up the Dynamic Flash Gallery?”)
* Share your experience (”Cascading Style Sheets templates are great when it comes to cross browser compatibility, but what I most value is the time they save.” “The new XML Flash sites let me edit the content throughout the entire Flash template instantly with no prior knowledge of Flash whatsoever.”)
* Debate products usages, quirks, news, and more with other customers. Connect with developers to discuss technique, solutions, or issues.

What shouldn’t I post?
Customers are encouraged to contribute to these discussions. Most of our discussions are open, and anyone can post their own messages or reply to those posted by others. There are some exceptions where posting is limited to admin only. When posting, please observe the usual rules of Netiquette, but in particular:

* Profane or obscene, inflammatory or spiteful comments
* Messages that abuse, denigrate or threaten others
* Text or articles written by someone else, even with attribution for the author, except for brief quotations from a book, article or other product related to the discussion
* Any personal information about children under 13
* Descriptions that intrude on the privacy of another person, including revealing personally identifiable information such as their name or address
* Text that promotes illegal or immoral conduct
* Repeated posts that make the same point excessively
* Repeated unwelcome messages that harass or embarrass other customers or participants
* Any form of “spam,” including advertisements, contests, or other solicitations for other websites or companies; or any URL link that includes a “referrer” tag or affiliate code.
* Do not impersonate another person, including an Foamers.net employee.
* We recommend that you do not post your phone number or e-mail address.

How do I find and read a discussion?
On the template details pages, under Customers Discussions, you will find a list of the most recent topics about a product. Click on a discussion title to read the whole discussion or make your own reply. To browse more discussion titles, click “See all discussions” at the bottom of the discussion list.

How do I reply to a discussion?
Click “Reply to this post” at the end of a message to post a response. Your reply is placed at the end of the discussion. Anyone reading your post will also be able to click “In reply to an earlier post” to display the message to which you responded.

How do I start a new discussion?
On a product page or in a discussion forum, start a new discussion below the list of recently-active discussion titles. Once you fill in the discussion topic text box, you’ll be redirected to a new page where your topic is created automatically and you may write the initial post. .

What if I find an inappropriate post, or one that detracts from the discussion?
If you find a post that you feel is obscene, threatening, pornographic, another person’s words, or otherwise violates Foamers guidelines outlined here or in the Conditions of Use, please click “Report abuse” and submit the report.

How do I get back to a specific post?
Each discussion has a “bookmark this discussion” link, a direct pointer to an individual post in a discussion. You can click this link and add it to your favorite bookmarks, or copy it from your browser’s address bar and send it in e-mail. You may also choose to link a discussion to any social services such as del.icio.us or digg

What do I do if my message was deleted?
We regularly investigate messages that have been reported to Foamers.net violating our guidelines. If you feel your message was removed inappropriately, contact us.

Share This

Web 2.0 is rapidly becoming a new way of developing websites. It is the next generation of web development. But for many web developer it may be difficult transition starting a new era. The best jump start to this amazing generation of web is using website templates that are web 2.0 compliant.

The benefits of using these templates are the following:

There is no need to hire an expensive graphic designer or a web developer to give you the state of art website. You don’t have to wait a long time for your site to be designed and developed. In other words save time and money. Web 2.0 provides an interactive user experience that provides performance, flexibility and simplicity. You don’t have to be programmer or graphic designer to develop your site. Using these templates makes everything seem simple. Another advantage of using web 2.0 templates is the higher quality of the design. These templates are designed by top designers and include every thing you need to put your site up. You will have all the sources including fonts, flash sources, PSD files, and navigation bar.

Another key benefit of using these templates is the consistency it gives your website. If you want your website to appear professional, you should have a consistent look across all of your various pages. Using website templates makes this task much easier. Updating your website will not cost you anymore. you can easily update your site with the templates you get. If you update your notes in word you can update your site as well.

About the author:
Corey Mc - EzineArticles.com Expert Author
To find out more about these time and money saving state of art website templates visit digiobjex.com Article Source: http://EzineArticles.com/?expert=Corey_Mc

Share This

It thrills me to introduce to you an innovation in Web design with a new-fangled concept and approach towards Web design. You’ve guessed it right it is called Web 2.0 templates making Internet content handier, with the comfort of better design options. Whether you are the owner of a small or big enterprise, or simply learning We are certain you’ll love our Web 2.0 templates!

Undoubtedly, Web 2.0 is a well-regarded approach in the world of Web design today. The very objective of user friendliness with convenience is achieved with the help of several key design elements such as simplicity, central layout, legibility, and general presentation (i.e. better allocation and prioritization of text - bigger text), as well as stronger brighter color surfaces.

However this is not just about a better look, but it is also about a new technology that goes well beyond HTML, XML, CSS, and server side scripting. Included in Web 2.0 strategies for example are SOA architectures, more extensive use of well-organized Web services for application re-usability, mash-up technologies, and more. In addition some might even argue that while there may be a few viable reasons to call some Websites Web 2.0-styled, the esthetic characteristics of the website are simply irrelevant to that whole Web 2.0 variety. Or are they? Is there some style or features whereof it may be said, See this is Web 2.0?

The fact is that there really is a Web 2.0 design style. That is to say, indeed all Web 2.0 Websites possess a number of common design elements such as the already mentioned central layout, better allocation of text and brighter color surfaces readily attributed to Web 2.0 templates… Moreover it is irrefutable to want to have functionality working in tandem with great looks and intuitive design. Consequently our aim here focuses on Web 2.0 design first and as for the rest of Web 2.0-niness this is left up to the developer own vision of that.

Hence Web 2.0 as it pertains to our Web 2.0 templates is about the esthetic characteristics of the design. Granted maybe our Web 2.0 templates are not Web 2.0 in all aspects nevertheless; they still look great! And while design might not be the most important reason visitors end up book-marking your site, it is one of the key ways to keep them coming back again and again.

And so logically cense Web 2.0 technologies greatly differ from our old Web; the design has also been changed. Everything beginning with the background and ending with text fonts has been changed. From now on our templates are easier to use and customize. In addition to our Web 2.0 templates you may opt to purchase Web 2.0 template customization.

Our Web 2.0 template customization services includes the cost of the template a $62 value, customizing the site name, adding your logo, making sure all links are operable, a contact form page, and integrating customers content throughout 5 Web 2.0 optimized pages.

Moreover all of our latest Web 2.0 templates are W3C validated and thoroughly tested through alpha and beta testing, where beta testing refers to testing at the customer’s server, as it is the real filter through which the product passes for errors in a real time environment.

Here are some examples of our Web 2.0 family:

In the second part of this article, “What’s this about Web2.0 anyway?” we’ll help you arrive at a conceptual understanding of Web 2.0. You’ll also learn about 4 of the most popular Web 2.0 applications as we examined the useful, the hype and the disenchanted.

Share This

There are lots of things that you have to consider when you are starting a home business and one of the most important things that you have to think about is how to best build an online presence for your business. No matter what you are doing, it is important that you are online and that people can find you. This is something that you have to be concerned with, no matter what your business is. You might be under the impression that an online presence is not important for your business and you could not be more wrong.

Even if you have a localized business, you are going to need to have a website. The fact is that no matter what you are doing, most of your customers are at least going to want to look online and see some information about you. All around the world people have started taking care of things in their lives during non traditional business hours. If you have a product or a service and you want to compete in the world today, you have to be available 24 hours a day and 7 days a week and the only way that you can do this successfully is if you have an online presence.

So, the first thing that you need is a website. Your website should be clear, concise and interesting. It has to catch the attention of the people who are looking at it and therefore it should be something that you yourself have found very interesting. Your site has to be one that people will visit and one that is easy to use, because if someone can ont use your site and can not get what they want from it, they will simply find another companies site to be on.

After you have a site that is well put together and easy to use, you need an email address. This is the way of getting a hold of you for the people who find you online and look you up on the internet. Therefore the email address should be easy to remember, easy to type and checked often. After you have these two things, it is time to get your name out there and begin to reap the benefits. This is something that is going to require a little bit of time and a little bit of hard work.

You have to take the time to go to various sites and plug your website and it might require a little bit of cash to get some advertising space online. The important part is that you research who you hope will be your customer base and then you target the websites that these people frequent. Hopefully you will get them to come to your site and pay you for the products or services that you can provide.

About the Author
Obinna Heche. Los Angeles - California Delivering the best home based business ideas and opportunities so you can work at home successfully.. http://www.homeincomeportal.com/obhmy365

Share This

As it gets harder and harder to attract new customers and keep their interest. More and more designers and clients alike turn to Flash website templates in attempt to deal with the incursion of the short attention span generation. With bandwidth no longer an issue and armed with a powerful arsenal of rich media many say Flash is already perched and ready to become the industries weapon of choice.

Even so, those of us who may be closer to finding our inner geek (you know who your are) will be more familiar with the technical issues that surround Flash hence we may appear a little less (pardon the pun) “animated” by all that fancy schmancy. Granted, for every obstacle, and every shortcoming Flash may have had, still has, whatever the case may be, Flash still possess and promises to continue to bring some really amazing virtues to the table. But, there is no justifiable reason that dazzling special effect should ever take the place of good clean HTML content on a website, notwithstanding the majority of Flash antagonist become so, due to the many inaccuracies and misconceptions floating around all over the Net concerning Flash.

Misconception number one - ( The Flash SEO scandal )
The most widely spread misconception is search engine optimization (SEO) or search engine visibility as it pertains to Flash website templates. Sorry to burst your bubble but getting your site indexed on any search engine isn’t easy whatever the underlining technology; search engines are primarily design to index static pages while on the contrary Flash is inherently dynamic. The question then arises. Is the use of Flash website templates then present an insurmountable obstacles or irremediable technical issue to bar proper indexing of these pages. And, if so how is the use of other programming techniques such as dynamically driven database sites and complex URLs (a common practice also facing similar challenges) become such common place or differ when it all comes down to search engine ranking? The answer to these questions must necessarily come from the search engines themselves and the information they provide concerning dynamic Flash sites and complex URLs. See Google Webmaster Help Center answers to Does Google index sites that use Macromedia Flash? - Does Google index dynamic pages?

What are Complex URLs?
Generally complex URLs read as follows http://foamers.net/sample.php?type=flash&details=gallery. Pages or links used to access this kind of URLs are dynamic, meaning that the content of the page can vary based on the value of the data being passed to the script (script in this case refers to sample.php) creating the page. Notice the parameters (also called a query string) being passed as name=value pairs to this script beginning at the question mark (?) each pair is also separated by an ampersands (&). The script then parses these values to determined which content (or page) it should serve; if on the other hand the topic parameter were to change one could expect to see an entirely different page. As you might imagine these types of URLs could confuse or even momentarily trap the spider by looking as if there were an infinite number of pages within just the one site. Needless to say, me Google crawler no like.

Notwithstanding dynamic pages such as these are simply too useful to avoid. Moreover there are many simple ways to amend the dynamic URLs potential issue, such as through the use of https rewrites and the like… Likewise Flash interactivity is simply too functional to ignore, and any thing else you need to do to make your Flash website template more amicable for the search engine bots to traverse is well worth the extra effort. Why? Well, for starters Flash is capable of utilizing sever-side scripts, it can also be used to assure client-side data validation, make interactive games, embed movies, music and lots of other cool stuff… Listen, it’s perfectly natural to feel a little uncomfortable and even afraid around anything you may not easy get right away; but that’s no reason to call it evil. Case in point Google uses Flash to display users video search results, better still; the popular YouTube website which uses Flash to play movies uploaded by users.

Share This